Murder she tote

Today on the train I saw a guy wearing an Iron Maiden T-shirt, an acid-washed jean waistcoat, and several medallions, including one that looked like a badminton racket. He was carrying a canvas bag that read: Murder She Tote. I have to have such a bag. But it's a mystery what all of it means! Click on the link and you get just the intro screen and the music I remember so well from my crime procedural youth. I've seen almost every episode of Murder, She Wrote, including the sad satire of the show that would signal her Thursday-night demise. In that episode Jessica Fletcher must solve a murder on the set of the hit show Buds (did not have to look that up!), about six young men and women who don't do anything useful such as solving crimes; they only drink coffee and whine about their relationships. If this is supposed to be a viral campaign, I'm feeling a little like Jessica Fletcher in 1996 here: where do these clues lead?